Africa Business of Sport Podcast
News:Sports News
E9: #TheBusinessOfTheFWC – Broadcasting and the FIFA World Cup
Ahead of the beginning of the most commercialised FIFA World Cup to date, this five-part series delves into selected chapters of The Business of the FIFA World Cup by Prof Simon Chadwick, Dr Paul Widdop, Christos Anagnostopoulos PhD and Dr Daniel Parnell.
On this episode, Edem and Jabu review Chapter 15 of The Business of the FIFA World Cup entitled “Broadcasting and the FIFA World Cup: Privatisation & Technology” by Gerard Akindes. The chapter overview covers topics including the early years years of the FWC and broadcasting, the global television broadcasting of the FWC, privatisation of sports broadcasting, public service broadcasters and the gradual commercialisation of FWC broadcasting rights.
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📤 To download the FIFA World Cup 2022 Qatar Media Rights Licensees Overview referred to on this episode, click here.
📖 To purchase a copy of The Business of the FIFA World Cup, click here.
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