Keyondra and Kim Lockett sisters and Designers of Jolie x Noire on The E-Spot with Camille ep.409

Keyondra and Kim, blood sisters, are singer/songwriter and fashion stylists, respectively, by day and lifestyle bloggers/vloggers by night. Its mission is to empower women, specifically Black women, by changing how they view themselves. They aim to be a great example of stylish Christian Black women. The idea behind the brand/statement Jolie Noire is that Black is beautiful. Jolie Noire stands for Pretty Black in French. We are primed to think dark colors (specifically black) are negative and light colors are positive. To level the playing field, we're working to shape the minds of onlookers and change the meaning, emotions, and values associated with black. Color is something that doesn't come pre-labeled, we label it... At Jolie Noire, we choose to believe that black, like other colors, is beautiful!

More about Jolie Noire and Keyondra and Kim Lockett: https://joliexnoire.com/pages/about-us