Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents
Business:Investing
YES Talk 268- Distressed Sellers: How to Deal with Couples Getting Divorced
How do you deal with sellers going through a divorce (and get the listing)?
#1. Get into a conversation with both of them. Ask for the other spouse’s contact information and reach out to them to see how you can help. Or, do a three-way conference call with both of them present. No matter your track record or how close you are to one of them, it’s the first agent that gets into a conversation with the husband and the wife and makes them both feel comfortable that gets the listing.
#2. Identify the motivation of both parties.
#3. Never take sides. Reassure the other spouse that you don’t know well that you’ll represent them both fairly.
#4. Get them both to agree on one thing: selling their house for the most money in the least amount of time
#5. Stay in 3-way communication. Throughout the entire process, keep both parties informed. You can do group text, group chat, or group email.
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