THE WIRE: Staying true to your business vision

Stepping out of one’s comfort zone is a risk that most people won’t take, but for Fiona Nichols, doing so led her to what she’s been looking for: her own vision of success.

The director of the newly launched business, The Property Associates, sits down with Grace Ormsby and Sadhana Smiles to detail how she made the jump from being a top gun of a major real estate brand to the boss of her own independent agency.

Fiona also shares some interesting (and hilarious) tales of the “culture shocks” she encountered when she relocated from Brisbane to the Gold Coast, unpacks the hardships she overcame when stepping into the role of a business owner, and underlines that establishing a successful business is no date with destiny — it takes hard work, dedication and the right growth strategy. 

 In this episode, you will hear: 

• The importance of setting business prices honestly and correctly
• Why a good business needs to have a solid foundation in order to build it out sustainably and organically
• What factors and offerings can help you stand out in a market

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If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights.