118: What Halloween Horror Nights Taught Me About Customer Price and Value Perception

This week I share what I learned about price, value, and buying preferences from Universal Studios Orlando's Halloween Horror Nights.

 

- They are transparent about pricing and what you get for each level

 

- They compare each level and make it easy to understand what you are purchasing

 

- They live up to their commitments and deliver (mostly) on their promise for the RIP Experience.

 

 

It's time for the great service comeback!

 

Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants.  He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement.  Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.

 

Tony Johnson Customer Service Expert | Author | Trainer | Speaker

 

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