241) #ExponentialInsights - “Conotext” in Digital Marketing: The Paradox of Choice in Digital Channels

As digital continues to dominate the marketing strategies of financial brands, an abundance of opportunities has left many FIs and fintechs feeling overwhelmed.

By injecting people back into the digital equation, marketing teams and CEOs can escape this “channel paralysis.”

Jim Craig , Co-Founder of Conotext, LLC , tells us how financial brands can best utilize age-old tactics to up their digital marketing game.

Join us as we discuss:

- Paradox of choice in digital channel proliferation (5:18)

- Playing the long game in your SEO strategy (12:49)

- The cultural aspect of service versus sales (26:02)

Check out these resources we mentioned during the podcast:

- Jim Craig

- jim.craig@conotext.com

- Conotext, LLC

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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