Mastering the "Soft Skills" to Grow Your Business (with Steve Fretzin)

Marketing and sales are both functions of business development. Listen as full-time author and business development coach for attorneys, Steve Fretzin, shares some practical tips on how you can master the "soft skills" to grow your business. Steve talks about the TALeNT required to build a referral network, along with how to properly structure an agenda for a productive sales call. You don't need fancy scripts and techniques to gain the trust of your prospect... you need a proven approach. You'll have that after listening to this interview. Learn more about Steve Fretzin and how you can grow your business and his website.