DIY Public Relations

Dan Shortridge, the author of DIY Public Relations, speaks with Troy Mix, Associate Director at the University of Delaware's Institute for Public Administration, about how communications professionals and organizations should tell their stories and generate publicity for their work. Dan Shortridge is a communications and marketing consultant and author with more than 20 years of experience in local public relations and daily journalism. He's led communications for state and local government agencies and helped support small businesses and nonprofits. Before moving into public service, he worked for 11 years as a reporter, editor, and designer at newspapers in Delaware, Maryland, and Ohio. In addition to authoring DIY Public Relations, he's the co-author of three local-interest books about Delaware and Delmarva. To learn more about Dan and his work, visit http://danshortridge.com/. This episode was recorded on October 6, 2022 for First State Insights, a podcast presented by the Institute for Public Administration (IPA). For more First State Insights episodes, visit https://soundcloud.com/first-state-insights or search for "First State Insights" wherever you listen to podcasts. IPA is a research and public service center within the University of Delaware's Biden School of Public Policy & Administration. For more on IPA, visit https://www.bidenschool.udel.edu/ipa. Opening and closing music: "I Dunno" by Grapes, used under Creative Commons 3.0 License.