What is Black Hat SEO? w/ Stephanie Long (Part 2)

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What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?

Our Takeaways:

1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.

• Use Screaming Frog to optimize images for alt text and size.
• Site structure should be easy to navigate and make sense logically.
• Contact Stephanie for a free consultation and audit.

2. Optimize your Wordpress pages and Shopify pages.

• WordPress users: update your URL slug to something relevant and optimized.
• Shopify users: remember to check the box for automatic redirection when you make changes to a page.
• For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.

3. What is White Hat SEO? What is Black Hat SEO?

• White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max.
•  Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.
• Competitive research falls under white hat seo. 

4. How to choose the best keywords for your site:

• Make sure that the keywords you're targeting are actually being Searched by potential customers. 
• Using UberSuggest and Answer the Public  can help ensure that you're using white hat SEO techniques.

5.  Find out the difference between a web developer's job and an SEO's job.

Final Note: If you Google your business name and don't come up on the first page, check that you're optimizing your keywords for the right keywords and go on podcasts to increase your visibility!

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