COLLAB: Solving agrifood labour challenges with Genevieve Griffin-George

This week, we bring you our evokeAG. x Food Futurists collaboration series with Professor Andy Lowe, exploring solutions today that will help drive sustainable food systems tomorrow.

In this episode, Andy speaks with Genevieve Griffin-George, evokeAG. 2020 Future Young Leader and Founder of PICMI, a digital recruiting platform that helps speed up the process of hiring seasonal workers and takes the stress away from growers in managing the HR process.

PICMI’s online tool reduces hiring time for growers by up to 70%, from application, contract, and right through to induction. Allowing growers to focus their valuable time elsewhere in their business.

It’s also a win-win for job-seekers, meaning they can find out more about the job before they apply and know in real time if they have been hired or not. This means less angst in having to wait days to find out if they've been successful in their application – that's been the case in more of a traditional setting.

We hope you enjoy their conversation about PICMI, the benefits for seasonal workers and growers, and how the evokeAG. 2020 Future Young Leader Program has shaped Genevieve’s journey and helped broaden her network as a startup.

You can get in touch with Andy Lowe, via his website or LinkedIn and listen to his Food Futurists or Eco Futurists podcasts. Visit evokeAG.com for more stories.