I'm only being slightly superlative when I say that Panoply's announcement will lead to a distinct demarkation between the hobbyist and the professional podcaster. But isn't that what we have today? Sort of. But this is the proverbial straw.
Advertising on podcasting, well... sucks. It's more related to how broadcast ads are booked rather than digital ads. And that's just stupid.
Panoply thinks so, too. So much so, that they're going all-in on podcast advertising. They've fired their original content staff and turning the reigns back to creators who were on the network. Effective yesterday, they are the biggest -- and smartest! -- podcast advertising company.
Oh, and they also think it's stupid how we book podcast ads, too. They're taking it digital, and everyone else will be forced to play catchup. Because if they don't, the revenues that Panoply is uncovering will be unavailable to anyone else.
If you think there's big money in podcasting in 2018... just wait until you see what 2019 for brings for Panoply. Can you say exponential growth?
----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.
We encourage you to speak up! And spread the word.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy
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