IAB Compliance Won't Save Podcast Advertising [Episode 32]

IAB compliance is coming, and the money should start flowing to podcasters thanks to all the new advertisers just waiting to advertise on podcasts, right? Well... not so fast. I speak with some authority when I say that there are more problems with podcast advertising than will be solved by having an agreed upon way of counting downloads. What's the problem? Logistics. We're just not set up to easily take ad dollars, because we've made it hard, when the advertising world is moving in a different direction. It should take hours to get an IO generated in 2018. Not days. Or weeks. I think it's mostly due to a misunderstanding -- if not downright ignorance -- of how digital advertising is supposed to work Check out this episode and see if you agree. The good news is that it's fixable. ----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch! Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy