Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22

Welcome back to the Radcast! This week we're updating you on Twitter, Elon Musk, and marketing news for the week!

Rad News:

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Social Media Holidays:

• Friday Nov 4: National Community Service day
• Saturday Nov 5: Guy Fawkes Day “remember remember the 5th of November”
• Sunday Nov 6: National Saxophone Day
• Monday Nov 7: National Bittersweet chocolate with almonds
• Tuesday Nov 8: Election day in the US, Vote Vote Vote!

Social Media News:

• Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All
  • As per Musk’ most recent tweets on his reformation of the platform, Musk now says that they’re planning to offer verification ticks to all users for $8 per month, to combat the class divide in the app.
  • If you are willing to pay for this new, $8 per month, verification tier of Twitter Blue, you’ll also get:
    • Priority in replies, mentions and search
    • Ability to post long video and audio
    • Half as many ads
    • Paywall bypass for selected publishers
  • https://www.socialmediatoday.com/news/Musk-Outlines-8-dollar-Per-Month-Twitter-Blue-Including-Verification/635491/
• Musk takeover leads Mediabrands to recommend pause on Twitter ads
  • Mediabrands appears to be offering advice to its clients versus a hard mandate. The recommended freeze is also just for one week, per Politico, which could allow for some of the dust to settle following the initial ownership transition.
  • https://www.marketingdive.com/news/Elon-Musk-Twitter-takeover-IPG-mediabrands-advertisers/635576/
  • https://www.nytimes.com/2022/11/01/technology/elon-musk-twitter-advertisers.html

Marketing News:

• Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
  • The brand will launch “Train Like A Pro Marathon Runner,” a platform for runners with training tips from coaches. The effort follows similar gender-inclusive moves by Michelob Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences.
  • https://www.marketingdive.com/news/michelob-ultra-marketing-marathon-women-athlete/635549/
• Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
  • As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the Stadium collection and the Polo Sport line from the ’90s, the brand is releasing two outfits for Fortnite on Saturday and the physical capsule collection was made available on its website on Wednesday.
  • https://www.marketingdive.com/news/ralph-lauren-fortnite-capsule-apparel-collection-polo-logo-change/635573/
• Inside American Eagle’s holiday social media strategy
  • The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”
  • Indeed, this year the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual, shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much-needed holiday cheer.
• Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience
  • Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store
  • The eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap, as the companies noted they plan to expand into additional verticals in the future.
  • https://www.marketingdive.com/news/amazon-fashion-snapchat-ar-marketing-shopping-lenses/635690/

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