Sweet Success with Candace Nelson of Sprinkles
After the dotcom crash and 9/11, Candace was left wondering what she wanted to do as a career. She knew she loved baking, so she decided to enroll in pastry school instead of going to business school. Soon, Sprinkles was born.
In today’s episode, we sit down with Candace Nelson, co-founder of Sprinkles, the revolutionary cupcake company that took the world by storm and created the cupcake craze. Candace shares her tips for starting an undoable business, she talks about her new book and her new business, working with a business coach, and so much more.
“Here’s this uniquely American treat, which I appreciated because I, you know, growing up overseas, I realized how American they were. Everyone had this nostalgia for cupcakes, and yet they were being treated, just like, you know, lunchbox here. So that’s when I had the aha moment to reinvent the cupcake.” – Candace Nelson
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
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If you’re looking to take your business to the next level:
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Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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