How I Built the Podcast Liftoff Playbook

In May, I was at a bit of a crossroads. I wasn't sure what I should do with the many things I was working on, and I felt like I was being pulled in too many directions. I couldn't focus on one thing to help take my business to the next level. So I decided to focus on Podcasting. The path from them to now lead me to cutting away a lot of projects (including projects I like doing), all in the service of growing my business. And the centerpiece: my brand new Podcast Liftoff Playbook.

So today, we're getting back to the roots of the show, and I'm going to tell you how I built this hybrid membership/course site.

Top Takeaways

• Think about what your MVP is. Don't spend too much time thinking of every possibility for a new project. You'll never launch. Instead, launch quickly, and get feedback.
• Don't answer questions people aren't asking. I could have added in a bunch of features I thought were cool, but they would have delayed launch, and frankly, as far as I knew, no one would use them.
• Spend more time marketing than building something new. Get in front of new audiences and explain the problem your new project solves for them.

Show Notes

• Special offer on the Playbook
• Playbook Walkthrough
• PaidMembershipsPro
• Kadence
• ConvertKit
• SearchWP

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