Download - President of 888 on Entering the Age of "Betting 2.0"

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Bloomberg Business of Sports

News:Sports News

President of 888 on Entering the Age of "Betting 2.0"

2022-11-07

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Hosts Michael Barr, Scarlet Fu and Damian Sassower are joined by the President of 888, Howard Mittman. 888 recently entered a partnership with Authentic Brands Group, which owns Sports Illustrated. Their goal is to reach a slightly older sports fan with their sports betting platform. It's part of a strategy that Mittman explains positions them to grow as the sports betting market in the US matures from "Betting 1.0" to "Betting 2.0". Mittman discuss that and more.

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