How The Viral Cup Song Ignited A 7 Figure Real Estate Business | Jessie Yerxa

One of the pioneers of social media marketing, Jessie Yerxa, joins Matt Lionetti and The Broke Agent to discuss how she built a huge following on Facebook, where she gets most of her leads, and how she went from being in the red to building a seven-figure business.

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Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Jessie Yerxa: https://www.instagram.com/jessieyerxa_yourrealtor/

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:42 Intro

02:39 Jessie’s elevator pitch

05:47 What did that pushback on FB look like?

07:08 Was it harder for you to get something going?

10:05 What did you do to establish trust at a young age?

12:44 What were the first videos like?

17:59 Do you think agents need to get back to more traditional marketing?

25:10 Where do you get most of your business?

35:34 Walk us through your process of getting leads from social media

45:58 What did your first year look like?

49:42 What are you coaching your agents & peers to do during the market shift?

#realestatemarketing #socialmediamarketing #socialmediatips