EFR 653: The Secret to Building Multiple Successful Brands and Staying Fulfilled with Ilya Fedorovich

Ilya Fedorovich is the co-founder of Xeela Fitness and Doughbriks Pizza. When Ilya was 12, his father introduced him to the gym, and throughout his life, he lifted weights and played sports. Having a passion for fitness and making health more accessible, Ilya inevitably found himself in the fitness and health industry, and he is committed to providing people with products that will improve their lives. 

In creating Xeela, Ilya’s performance and health supplement line, Ilya has made good on his promise to make life-changing performance and health supplements. Every ingredient in Xeela supplements is clearly outlined for consumers, and the products are independently tested by the Banned Substance Control Group to ensure they are free of illegal substances or toxins. While creating his brand, Ilya made sure only the best ingredients went into it.

Ilya and Chase discuss everything from entrepreneurship to friendships to their favorite types of pizza. Ilya talks openly about the benefits and disadvantages of growing so fast, as well as how he handled sales, promotions, and social media for his business. Additionally, Ilya shares about the challenges he encountered, the people who stuck by him, how he manages multiple business ventures, and his vision for the future of his business.

Follow Ilya @ilyafeddy

Follow Xeela Fitness @xeelafitness

Follow Doughbrik’s Pizza @doughbriks 

Follow Chase on Instagram @chase_chewning

Follow him on Twitter @chasechewning

Key Highlights:

• Chase and Ilya rank their favorite pizza styles.
• Ilya shares his thoughts about the individualistic nature of health and how he keeps his mind and body healthy and happy.
• The motivations behind Ilya's product, how he launched it, and how he grew an audience
• Ilya discusses the people who have been most supportive of him throughout his business endeavors, his view on relationships, and how he manages healthy boundaries in relationships
• Building a brand people love and connect with
• Working smarter, not harder: How Ilya manages all of his business ventures
• How Ilya plans to expand his business and what he has planned for the future.
• Ilya shares what "Ever Forward" means to him.

Episode resources:

• Get your FREE WHOOP 4.0 activity tracker band and save 30$ on your new membership at http://join.whoop.com/everforward
• Save 15% with code EVERFORWARD on any CDB and functional mushroom supplement at https://www.CuredNutrition.com 
• Subscribe and watch on YouTube at https://youtu.be/gg1j7qAkfqw 
• Learn more about Xeela Fitness