Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo. In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more!
Timestamps:
- 0:00 Intro
- 0:50 Introducing Fariba Zamaniya
- 5:43 Political Segments And Channels In 2022
- 15:46 Advertising Week NY 2022
- 20:57 Why Aren't Streaming Services Teaming Up?
- 30:00 What's In Your Tech Stack?
- 32:41 Political Targeting On Facebook
- 39:00 Preparing For Holiday Advertising
- 41:50 Closing Remarks
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