PPC Strategy for Q4 Holiday Sales with Expert Pat Lum from Asteroid X (Part 1)
Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service. In this episode, he talks about how to approach Amazon advertising this holiday using the correct seasonal strategies. He also shares how you could determine if your campaign is successful through figures and the right strategies to apply for new launches.
[00:01 - 08:02] Opening Segment
[05:45 - 21:01] What’s the landscape look like for Amazon PPC 2022
[21:02 - 31:06] Spend Your Dollar Wisely on Ad Spend
[31:07 - 32:19] Closing Segment
Quotes:
“The better product you have. The higher the click-through rate is.” - Pat Lum
“Just because it got you a ton of sales doesn't mean that it performed in a profitable manner.” - Pat Lum
“The better the product is like just for the end customer, the easier everything else is going to be.” - Pat Lum
Connect with Pat Lum
Website: https://www.asteroidx.com
YouTube: https://www.youtube.com/channel/UC8rW9p6w1RtG8FTQv6WF3jQ
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