Africa Business of Sport Podcast
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E12: #TheBusinessOfTheFWC – Marketing, Sponsorship and Merchandising
Ahead of the beginning of the most commercialised FIFA World Cup to date, this five-part series extensively delves into selected chapters of The Business of the FIFA World Cup by Professor Simon Chadwick, Dr Paul Widdop, Christos Anagnostopoulos PhD and Dr Daniel Parnell.
In this episode - the final episode of the five-part series, Edem and Jabu review Chapter 14 of The Business of the FIFA World Cup entitled “Marketing, Sponsorship and Merchandising” by Argyro Elisavet Manoli, Dr Michael Anagnostou and Dr Lingling Liu.
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📖 To purchase a copy of The Business of the FIFA World Cup, click here: https://www.routledge.com/The-Business-of-the-FIFA-World-Cup/Chadwick-Widdop-Anagnostopoulos-Parnell/p/book/9780367640170
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