Arts:Design
S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)
2022-11-09
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
Key Takeaways
- 02:14 - Monika’s role as Lead Marketing Designer
- 04:35 - Where the design team sits in the larger org structure
- 06:24 - How designers collaborate at Funding Circle
- 09:22 - How Monika describes the Funding Circle brand
- 13:01 - How Funding Circle produces TV commercials
- 17:56 - Working with external agencies
- 20:46 - The neon campaign
- 25:43 - The impact of Funding Circle’s most successful campaign
- 28:57 - How much of Monika’s work is print vs digital
- 30:02 - The differences between print and digital design
- 33:03 - How Funding Circle measures the success of print campaigns
- 35:28 - Monika’s biggest challenges
- 37:39 - What’s next for Monika
- 38:23 - Monika’s proudest design moment
Links
- FundingCircle.com
- Monika on LinkedIn
- Marketing Design Dispatch
- Inside Marketing Design at Monday.com
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
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