Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
13 Influencer Marketing Trends for 2023 That You Should Know
I’ve talked a lot about influencer marketing over the past several years, both on this podcast and in my book, “The Age of Influence.”
The practice of influencer marketing has changed since 2019 and 2020, when I wrote that book. For that reason, we need to look at the current influencer marketing trends if our campaigns and techniques are to remain successful. Let’s take a look at why influencer marketing is effective and what trends we can expect to develop over the next year.
Key Highlights
[08:01] True Long-Term Influencer Partnerships
[09:27] Authenticity Over Perfection
[11:10] Think Video First
[11:47] Emergence of Live Shopping
[12:43] Nano Micro-Influencers As Forefront
[14:10] The Growth of Influencer Marketplace
[15:50] The Concept of Frist Party Data
[18:54] Affiliate Marketing As A Critical Part of Influencer Marketing
[20:38] Employees As New Influencers
Notable Quotes
Links Mentioned
Learn More:
Find out more about my influencer marketing strategy cohort course here: https://nealschaffer.com/maven1
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