What's Working in Washington - Ep 444 - Communicating in a Crisis - Richard Levick

Richard Levick is the Chairman and CEO of LEVICK, a leading crisis management PR firm based in Washington, D.C.. Richard reminds listeners of the unsettling reality of media: that sometimes, the truth is made by the first person there. Richard describes how his firm advises companies who are struggling with PR issues in which their brand reputation, customers, or profits may be compromised, and how LEVICK helps them come out stronger on the other side.

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