Ep 363 How to Get Your Employees to Care as Much as You - With Postmark Founder, Natalie Nagele

In 2009 Natalie Nagele and her husband, Chris, launched Postmark to help businesses deliver emails to their customers quickly.

A decade in, Nagele had grown the company to around 40 employees, which was when she began feeling burned out. The pull to explore new interests was the catalyst to accepting a life-changing acquisition offer from Active Campaign in 2022. In this episode, you’ll learn how to:

• Develop passionate employees that care about your company. 
• Create raving fans that refer their friends. 
• Decide when it’s time to sell. 
• Distinguish between serious burnout and normal fatigue. 
• Create a list of demands for an acquirer when selling your business. 
• Think in decades when making big decisions. 
• Establish a positive relationship with your acquirer.