Creating Collaborators Instead of Competitors

Because gym owners are always afraid they'll lose clients, they often view any other care providers as competition.

But as a fitness coach, CrossFit affiliate or gym owner, you aren't in competition with athletic therapists, physiotherapists, doctors and chiropractors. In fact, you can actually connect with these local professionals to create referral webs that are worth hundreds of thousands of dollars.

In this episode, Chris Cooper presents eights steps for creating more local connections than the electric company, as well as a host of real-world examples that show what can happen when you make it a habit to connect with people and offer help whenever you can.

Links

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Gym Owners United

1:00 - You're not a therapist!

6:02 - Scope of practice and the sickness-wellness-fitness continuum

11:47 - Connecting with others in the local community

15:20 - 8 steps to more local connections

18:59 - Real-world examples