The biggest problem in business - property legend and Yoo Co-Founder John Hitchcox

John Hitchcox is the Chairman and Founder of Yoo Group, the property company behind the £1.3 billion pound regeneration of Olympia London and considered by many the global leader in the branded residence space.  John founded Yoo in 1999 with one of the world’s most famous designers, Philippe Starck. Together they have grown Yoo to where it is today, operating in over fifty cities and thirty countries worldwide.  John has been in the property market since the early eighties, when he was just 17. He’s had to bring a lot of confidence to be so successful but is honest about the challenges of being an entrepreneur. He has also ridden through multiple financial crises. With the market going bananas and uncertainty over interest rates and inflation going through the roof, it’s a good time to talk to someone who knows more than most.  What does he see in his crystal ball? And what happened when he tried to do his first property deal at the age of 14? Listen to find out. We'd love your feedback hello@secretleaders.com Sponsor links: evelyn.com/secretleaders oto.com/power (get 20% off with code secret) vorboss.com/secretleaders vanta.com/secretleaders