Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
The online business industry is in the middle of a trust crisis.
People have been duped. Your potential clients are skeptical. Heck, you are skeptical.
And that makes people reluctant to trust again, which impacts your business because you are kick ass at what you do.
You consistently deliver great results. You show up and do what you'll say you do, and most of all, you give a damn about your clients. You want them to succeed.
So what can you do to build trust with people who need your work but have been burned before? How can you show them you are not like the other business owners who didn't deliver before?
That's exactly what we're going to talk about today on the podcast. How to build trust with your brand message.
In this episode:
- How your messaging supports the four factors of trust
- Why your marketing should address your potential clients’ present reality, not just your solution
- How to know if a client is ready to work with you
- Why you need a “why buy” statement
Learn more about Michelle Mazur:
- Communication Rebel
- Three Word Rebellion
- Request a free 1:1 Chat
- Finally Nail Your Message
Resources:
- The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman
- Rebel Uprising: 3 Word Rebellion Book Club: Owning Your Expertise
- Rebel Uprising: Clarifying Your Message Leads to A More Effective Sales Process
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