Breaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to Thrive

On episode 3 of The Modern Student, Zach and Jeff discuss how technology can help you develop a stronger enrollment plan and the value of having unified marketing and IT departments. 

 

About the Series

The Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. 

Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. 

The Modern Student is hosted by Enrollify Founder, Zach Busekrus and Jeff Dillon, a senior consultant at Squiz. This series will explore: 

• Ep. 1: How the Modern Student is Shaping the Future of Education
• Ep. 2: How to Find and Engage New Student Populations
• Ep. 3: Why Marketing and IT in Higher Ed Need Each Other to Thrive
• Ep. 4: The Future of Tech in Higher Ed

You can learn more about the incredible work Squiz is doing and explore their client case studies at Squiz.net or connect with Jeff directly via LinkedIn.

 

About the Enrollify Podcast Network

The Modern Student is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

- - - -

Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register