About this episode:
In this week’s episode, Tatum talks about how to create a marketing plan that never misses
Time Stamps:
6:47: Key words are king.
12:04: Don’t focus so much on how to sell that you miss prioritizing how your content will stand out in the current e-commerce influx.
13:28: Make sure you are positioned to be found.
13:48: Your marketing plan needs to include collecting and analyzing data.
23:11: Knowledge on content to produce comes from data.
29:04: Don’t sell dreams, sell results.
37:43: The more personal and specific you are in your marketing efforts, the better.
41:07: Video still reigns supreme.
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