E108. How Sales Is Changing In Today’s Current Economy
In the last 30 years, the world has changed drastically, and the working life of a sales professional has changed right along with it.
Customers have become more cautious and consequently their buying decisions have become more complex.
Business owners and salespeople often forget that closing a deal involves many more touch points than it did in the past.
In fact, studies show that buyers have an average of 10 interactions for every purchasing decision they make.
That is a lot of opportunities to win or lose a sale.
So with all that in mind, how do you succeed in this multiple touch point, online-offline world?
Tune in to this episode featuring another special guest during the book launch, Bob Sears, as he talks about how sales is changing in the current economy.
From GOLD calling to strategic SCRIPTING, hear how Bob continues to create modern sales tactics using the timeless strategies in the book.
Enjoy!
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