Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush

What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush.  Today she is sharing about their SEO products Surround Sound.

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1.  Surround Sound is an SEO tool that helps with outreach.

• Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites.
•  Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.

2.  It is important to understand where your business stands in the market.

• There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.
• Using high intent keywords (keywords with commercial intent) will help you.

3. Surround Sound SEO is a way to leverage other sites that already rank for  keywords to get your own site mentioned.

• Try to build a relationship with the publication by offering something in return.
• Understanding a customer's unique buyer's journey is important to align marketing.

5. Connect with Alisa:

• Surround Sound video
• IG
• Twitter

Connect w/ B: YouTube, Website, LinkedIn, Instagram

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