The Value of Freelancing and Fractional Roles with Amanda Rabideau of Arch Collective, Inc.

Amanda Rabideau, CEO and Founder, Arch Collective, Inc. shares insights on freelancing and using fractional executive positions to help startups.

Rabideau shares how freelancing is now more relevant than ever. With acquiring great talent becoming increasingly difficult companies need to consider the contractor model. Hiring freelancers provide the flexibility to handle functions your business may not be ready to fully invest in. Startups, for instance, will need a CMO to strategize early on but will need more tactical doers to execute.

With remote work it has become easier for talent to explore freelancing. Being able to work for yourself and doing what you love are among the advantages. However, a freelancer will soon turn into an entrepreneur with the need to close deals, manage finances, and set up their brand. This is where a collective can bring them value. They get to do what they love, have work autonomy, and still maintain stability.

Rabideau thinks that for marketers it is essential to listen to the voice of the client. She argues that this is the most powerful weapon in their arsenal. Doing so allows marketers to know the market, tweak their messaging, and what to focus on with their product. 

Business leaders looking to maximize their funding and runway will find this model to be extremely appealing. Getting valuable output at a fraction of the cost can go a long way for a startup. 

• Website - https://www.arch-collective.com/
• LinkedIn - https://www.linkedin.com/in/amandarabideau/
• Twitter - @ProMandaRabs

 

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