Solving Multiple Business Problems with Data and Innovation with Alec Zopf of Wellth Inc.

Alec Zopf, CTO and Cofounder of Wellth Inc. shares lessons in his startup journey. His company helps drive better and cost-effective outcomes in healthcare. It does this by motivating patients to develop healthier choices and habits.

The company’s approach to driving behavioral habit formation can be applied in any area. This is relevant in change management or personal development. When the reward is only visible after some time, Wellth finds ways to bring the reward forward. Following healthy options results in real-world rewards with a gamified tracking system. It’s something companies can also emulate for employee engagement or customer experience.

Zopf chose healthcare as his startup area because it is such a large sector. The potential for growth is really astounding in several categories. Despite the sector’s large footprint, there are still large areas for improvement on digital transformation. These business problems of inefficiencies have motivated Zopf to innovate using data and technology.

Zopf also talks about how founders and business leaders need to recharge and prioritize their mental state. Founders usually find themselves bearing the brunt of stressful situations. This can come in the form of not making payroll or the near-death of their company. He reminds us to do what we love in between the stressful situations. And not to worry about failure because there is always the capacity to start again with better learning.

Gain insights on motivation, mental well-being, and technology in healthcare. Founders can apply these to their company and watch it progress further.

• Email - alec@wellthapp.com
• Twitter - @aleczopf

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