Transforming Ideas into Innovation with Harshit Jain of Doceree

Harshit Jain, Founder and CEO at Doceree, joins Ledge to share his experience starting up a digital business in unproven territory. Doceree provides a programmatic marketing platform targeted specifically for physicians. It allows pharmaceutical companies and medical services providers to market their products directly to physicians through a digital platform.

Jain’s background helped inspire the creation of his product. Being both a physician and an advertiser allowed him to see a business problem, which was engaging with physicians on digital transparently and measurably. 

Jain believes a key takeaway for startup founders is finding opportunity in every problem. Problems should not be seen as obstacles that stop your momentum. Instead, they exhibit a product need that visionary founders can fill. He shares the latest pandemic and being stuck in India as another problem with an opportunity. Using the time there, he was able to consolidate his team and gather enough data points to remotely bring to other markets. 

His startup strategy combines a balance of risk and calculation. He launched the platform across two international markets, which were two representations of the global pharma markets. By working smartly even with stretched resources, he was able to gather enough data to further innovate the product. 

Jain closes off by emphasizing the importance of empowering your people. Hire the right people and get out of their way so they can succeed. He also believes in the power of building your network. Having different perspectives on the same idea can help progress it further into a solution.

Startup founders looking to take their idea to the next level can up their game by listening to Jain’s startup journey. 

• Website - https://doceree.com/
• LinkedIn - https://www.linkedin.com/in/harshitjain/

 

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