Using Lean Startup to Be Flexible with the Market’s Needs with Ted Gutierrez of SecurityGate.io

Ted Gutierrez, CEO at SecurityGate.io, joins the show on a great discussion about product creation and pricing strategies that match the market. Gutierrez carries extensive experience in securing critical infrastructure. His startup takes security audits and compliance measures to the next level through a SaaS platform. 

Sharing key points from his startup journey, Gutierrez and Ledge talk about the importance of pricing in market strategy. It’s essential to study the market and ensure the perfect timing is in place. You can’t raise prices too high, even with a premium product, or you won’t be competitive. You can’t price too low either as it will affect fundraising later in the game. 

Gutierrez also shares the importance of customer discovery consistently through the life cycle of your startup. Having a thorough discussion with your customers can help determine the roadmap for your product features. One hack he shares is getting customers who really need particular features to sponsor the update. This can come in the form of a price increase or contract extension.

Another key insight from the podcast is the approach to raising capital. Gutierrez, an advocate of lean startup, emphasizes the need to bootstrap and rely on revenue. Raising capital on an idea can be risky, but relying on revenue keeps you committed. He stresses the importance of flexibility to adjust to changing scenarios and environments.   

Resources

• Email - ted@securitygate.io
• Phone - 1.713.344.6351

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