Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives. With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009. We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success.
Timestamps:
- 0:00 Intro Music
- 0:36 Introducing Annmarie Turpin
- 3:50 How Advertising On Twitter Is Changing
- 7:48 Media Mix Modeling vs. Multi-Touch Attribution
- 17:06 Experimentation Measuring Marketing Performance
- 23:17 Tools For Optimizing & Measuring Performance
- 28:30 What's In Your Tech Stack?
- 31:38 Check Out OmniIQ
- 32:37 What Advice Would You Give Your Younger Self?
- 34:40 What Advice Would You Give Our Audience?
- 35:57 What Do You Use For Modeling?
- 37:30 How Can Advertisers Prepare For The Future?
- 39:25 Closing Remarks
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