Fundraising: everything you wanted to know (but were afraid to ask)✨

Helllooo! It’s Doone here - your host and hype girl. I’ve just spent my morning working on the launch plan for Majic and now I’M excited to be popping to into your ears for our weekly mini episode. Now - You might be able to hear the storm grumbling outside my window right now which is a soundtrack I missed living in London so feel free to enjoy it with me.  

This week I’m answering all of your fundraising questions, covering everything you want - and need - to know but were afraid to ask. A couple of weeks ago Jessie Gabriel from All Places hosted a masterclass in our network to spill the tea on all things fundraising, and we were able to ask all of questions. And it was amazing. I didn’t actually know how much I didn’t know. To give you an introduction to the woman of the hour, Jessie stepped down as an equity partner and head of the Investment Funds practice at a major law firm in 2020 to launch All Places, which is a business and legal strategy firm seeking to create a more equitable world by actively helping women from all backgrounds and industries grow their business without limits. I’d say our missions align pretty damn well. All Places is actually the only firm in the US focused primarily on female asset managers and entrepreneurs and In less than a year, the firm’s client roster has grown to include so many trailblazing consumer brands like Táche and Omsom, who have both come on the podcasts to share their stories! Jessie’s basically a well of knowledge when it comes to fundraising and the reality of being a female founder today. I’d highly recommend jumping onto her website which you can find in the shownotes and signing up to her insightful newsletter. 

The key take-away I want you to take from this episode is this very important tip when it comes to raising any kind of capital. Network is the right place to start. Best case scenario, you have a great network already, that is supportive of you and your brand. If you don’t have that list, the time to grow it is right now. Actively reach out to people before you’re fundraising, get involved in networking groups. It’s hard, and it's a lot of work, but that network is critical. The network isn’t going to be VC funds necessarily, becausee they might not be ones directly writing you checks. For most of them it’s just going to be too early. But investors always know other investors. And if you’e in the process of raising right now, drop me a note. I’d love to learn more about your startup and see if I can help.

Let’s get straight into it!

LINKS WE MENTION:

Jesse Gabriel LinkedIn 

All Places Website

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