Mission Success: How to Stay the Course When Upscaling Operations

Scaling up property management operations comes with lots of challenges for managers, particularly in this economic environment. However, Redwood Residential has not been deterred from pursuing its goal: The company’s portfolio now includes more than 6,000 units, but it aims to top 25,000 units in the next five years. How do they intend to do this without impacting the quality of the services they provide? Director of Property Management Delight Merrill revealed details about the company’s growth strategy in the November episode of Mission Success: Women in Multifamily.

Here's a list of the topics discussed:

• Redwood Residential in 2022 (1:13)
• The growth plan (3:10)
• Growth vs. quality (7:00)
• The role of technology when upscaling property management operations (12:10)
• Hiring additional staff to support growth (14:17)
• Engaging teams (16:58)
• Company culture at Redwood (21:45)
• What it's like to oversee a growing multifamily portfolio (24:54)
• Message to women working in multifamily (29:44)