147: How to Set Up Brand Partnerships with Justin Moore
If you’re a business owner thinking, “My platform is too small to land sponsors,” today’s guest will encourage you to think again. Instead of counting yourself out purely because of the numbers—consider shifting your mindset from how you can help brands to how you can serve your audience best.
In this conversation, sponsorship coach Justin Moore shares his hard-earned wisdom on forming mutually beneficial partnerships between brands and creators. He shares tons of tactics on the power of specificity, creative partnership approaches, why you shouldn’t put prices in your media kit, the halo effect, and so much more. As Justin says when it comes to working with brand partners, “You’re not just a creator, you are a consultant.”
More About Justin: Justin Moore is a Sponsorship Coach and founder of @CreatorWizard, a school and community dedicated to teaching others how to find and negotiate dream brand deals. He has a unique perspective on how brands choose which influencers they will partner with and those they will not. Justin is on a mission to enable creators to land 1 million paid brand partnerships by 2032.
🌟 Key Takeaways:
📝Permission: Take a breath and think about the present moment. Celebrate the business success you have already achieved.
✅Do (or Delegate) This Next: Conduct a survey or run a poll on IG to ask your audience about their lives: What is keeping them up at night? Where are they consuming your content? What brands and products are you using and loving right now that might help your audience with where they’re at?
📘Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot: The Only Move That Matters Is Your Next One
🔗Resources Mentioned:
🎧Related Podcast Episodes:
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