Melissa Menta (Peanuts Worldwide) | Stay True to the Brand

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy’s Thanksgiving Day Parade.

Melissa began her career working in marketing and PR at the Olney Theater in Washington, D.C., before moving on to work with The Muppets at The Jim Henson Company. She has also worked at the cosmetics company Shiseido, at Pets.com, and United Media – working with Charles Schulz and other character properties, like Dilbert and Raggedy Ann & Andy.

In this episode, Melissa reflects on a 20-year career at Peanuts Worldwide and the importance of staying true to the brand. Plus, she gives us a preview of Snoopy's appearance at this year's Macy’s Thanksgiving Parade.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

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