Chaitanya Chitta, Co-founder of SLAY Coffee | Indian Coffee Culture, The Business of Coffee, Selling an Experience

On this episode, Cyrus is joined by Chaitanya Chitta, Co-founder of SLAY Coffee, to talk about how and why he got into the business of coffee, starting SLAY together with his wife Laxmi, the coffee culture in India, why South Indian coffee is more renowned, the reasoning behind naming their coffee options in fun ways like 'Graveyard' and 'The Wrong Turn', and lots more. They also talk about how SLAY is trying to be different that its competition, selling the customer a good experience, their aim to 'democratise' coffee, why they chose the name 'SLAY Coffee', and tons more.

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