Sudeep Lahiri and Ahsaas Channa on Bringing Up Influencers

On the 2nd episode of Storytellers & Storysellers, I sat down with Sudeep Lahiri, VP Content & Strategy at One Digital Entertainment, and actor, Ahsaas Channa, to talk about the influencer economy in India.

The influencer business didn't exist till about 5 years ago, and now it is powering one of the most important shared culture of our time. I couldn't think of anyone better than Ahsaas to begin talking about influencers with. She's riding the digital wave with her immense talent, and intuitive understanding of the platforms. and she tells us about her experience of going from a prosumer of content to a celebrity influencer, and her plans of making it to Bollywood.

Sudeep Lahiri has part of the leading edge in the entertainment business for a long time. I've heard Sudeep talk to and about talent at many events in the industry and I admire his deftness & acumen about this space. I asked him if it was at all possible to plan an influencer's career in this dynamic environment, among other things.

India's growing influencer market

Fake Instagram accounts

How influencers are changing the face of commerce

Caroline Calloway - the fake Instagram star

Marketers rate influencers & content > traditional advertising

ASCI is framing rules for influencers

FYRE: The Greatest Party That Never Happened (Netflix documentary)

One Digital

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