Keeping in touch with old clients

This week me (Frankie Tortora) and him (Steve Folland) have a chat in response to an excellent question from Dex Sorbet AKA Anonymous.

They say:

“I’ve worked on two excellent projects for a really high profile client in the past year. 

When the projects finally went live I dropped them an email to say how great they were and how happy I was to have been a part of them. 

I got a lovely reply that ended with — ‘please do keep in touch for any future projects that might be up your street.’ 

But I don’t quite know what to do with that! 

How can I turn that vague and polite sign-off into something I can be proactive about? Do I send occasional emails to say “Hi” in the hope that they might have something in the works? Or will that make me seem a bit desperate? 

How do I maintain a relationship with a client who might have work in the future without being a bit weird?”

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This episode is supported by AXA Business Insurance

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Steve's podcast - Being Freelance

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