23. How consumers want you to celebrate heritage months with Arturo Gutierrez
Some brands do really well when it comes to celebrating communities during their heritage months, like Black History Month, Women’s History Month, PRIDE, Hispanic Heritage Month, Asian-American and Pacific-Islander Month. However, there are plenty others that struggle. And there’s also a large group of brands that stay on the sidelines, because they aren’t sure how to engage, or even if they should.
So as we get closer to a new year, and it’s time to decide about what your brand will celebrate and what you won’t - I thought it’d be helpful for you to bring in some reinforcements to help guide you.
That’s why I chatted with Arturo Gutierrez, the SVP of Strategy at Codeword, an integrated marketing agency.
Arturo and his team at Codeword did a survey to find out what consumers want with regard to these types of celebrations – and the insights, and the discussion we have around them is relevant and applicable for you – no matter your size, your budget, or your experience engaging with communities in this manner.
Get the episode transcript here
Key Points:
About Arturo Gutierrez
Arturo Gutierrez is the SVP of Strategy at Codeword, an integrated marketing agency that develops smart marketing strategies, manages editorial and social channels, and drives news coverage for tech clients both big and small. A former management consultant having advised Fortune 500 clients across The Americas, Europe and the Middle East, Arturo’s expertise include leadership, marketing strategy, and organizational growth.
Links
https://twitter.com/Art_Gutierrez
https://www.codewordagency.com/
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