86. Do you need a newsletter? (with Eman Ismail)

"All freelancers should have an email newsletter for their business, 100%, without a doubt!"

My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients.

We discuss:

• Why freelancers shouldn't overlook email marketing as a key way to build their business
• Why email is actually better than social media for marketing
• Eman's insights on what to write and how often
• Building an email list full of the right people (and what to do if you attract more fellow freelancers than potential clients!)
• Eman's favourite email marketing platforms

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Say hi to Eman:

The Email Rules: https://data.inkhouse.org.uk/the-email-rules/ 
Website: https://emancopyco.com/ 

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter at The Copy Prescription. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. Find her on LinkedIn: Louise Shanahan.

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