683. Insights: How does design help you compete on more than just price?

Our expert host, Ross Gallagher, is joined by some great guests to ask: "How does design help you compete on more than price?"

As fintech develops and companies look to add more features to their product - we’re seeing a lot of similar offerings across the board.

So if you’re launching a product into a market where the price point is set - how do you avoid the ‘pointing spiderman meme’ moment?

We've put together a panel of experts to discuss: how design has helped define fintechs to date, what challenges arise when products become similar, and how design changes as fintech evolves.

This week's guests include:

• Will Jones, Executive Creative Director, 11:FS
• Clare Gambardella, Chief Customer Officer, Zopa
• Kish Patel, Head of Design, Lightyear

Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. It’s hosted by a rotation of 11:FS experts including David M. Brear, Ross Gallagher, Benjamin Ensor, and Kate Moody - as well as a range of brilliant guests. We cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking.

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Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com!

Special Guests: Clare Gambardella, Kish Patel, and Will Jones.