Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615

If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

 

A little more about small business marketing expert Jay Baer …

OK, so if I asked Jay Baer to introduce himself, here’s what he’d say:

“The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!”

I agree with all of the above, plus here’s my own two bobs worth.

You see, Jay is a marketing hero of mine who I’ve been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters. 

What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings.

Jay’s second book Youtility is in my top 3 marketing books of all time.

In terms of achievements, it’s an impressive roll call. He’s:

• One of less than 200 living members of the Professional Speakers Hall of Fame
• An inductee into the Word of Mouth Marketing Hall of Fame
• An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500

I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include:

• The importance of speed in business
• How to create an unforgettable customer experience
• How to create effective marketing on a limited budget
• Jay shares his #1 secret to getting a return from your social media
• We touch on word-of-mouth marketing
• And plenty more …

I started off by asking Jay Baer to share his favourite definition of marketing …

 

Resources mentioned in this episode of your favorite marketing podcast

Interview with Jay Baer on Hug Your Haters

Interview with another marketing great in Seth Godin

Interview with Queen Cherry Bomb

 

Services every business owner needs that Timbo recommends

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Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
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