News Journalist Kristy Siefkin Took Her On-Air Skills And Launched A Career As A Communications Coach | Ep #40

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When Kristy Siefkin found herself shying away from her dreams as a child, she knew she needed to change. After building her communications skills in high school and college, she began working at non-profits that were close to her heart, eventually using her skills to become their spokesperson and help craft their messaging. This opportunity led her to becoming an on air journalist for more than 15 years in San Francisco and Phoenix. As the journalism industry changed, Kristy decided to bring her public speaking and communication talents to others, starting her own communications company, where she coaches clients how to speak confidently and effectively, whether in the boardroom, sales pitch or on camera. Listen now on the Second Act Success Podcast. 

SHOWNOTES:
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CONNECT with Kristy Siefkin:

Website – https://kristysiefkin.com

Instagram - https://www.instagram.com/kristysiefkin
 
LinkedIn - https://www.linkedin.com/in/kristysiefkin/
 

SHOW BREAKDOWN:

0:00 – Intro 

0:11 – Kristy’s Childhood and inspiration

02:11 – High School where things start to change

03:16 – College and dreams of being a veterinarian

05:02 – First jobs - working for animal non-profits 

06:57 – Beginnings of becoming an on-camera spokesperson

07:54 – Grad School - Masters in multimedia communications 

08:22 – On-air journalist in San Francisco

09:13 – Moving to Phoenix for Fox affiliate

12:30 – Transition - Opening own communications coaching business

16:03 – Creating her new business

21:36 – Importance of communicating in all business areas

21:40 – Milestones she uses in her coaching

23:15 – Hooking your audience in 30 seconds

25:35 – Possible return to on air?  

27:19 – Contact Info

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