437: The Product Development Playbook with Kian Golzari

Sourcing specialist Kian Golzari returns to the podcast to discuss how to develop a product from research to launch. Golzari is one of the world’s top sourcing experts. He has manufactured products for top companies and NGOs, including Tesco, the United Nations, the 2012 Olympics, Google, and more. In all, he’s sourced more than 2,500 products and works with 100 of the top sellers on Amazon.

Listen to Nathan and Kian discuss:

• Branding vs selling
• Choosing a customer avatar
• Researching the competition 
• How to pick your flagship product
• Branding your products 
• Choosing a supplier
• How to test and adapt products
• And much more product development advice…

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